Lisa Pollack CA Olive Oil Commission

When: Thursday, Oct 13, 2016, 12:15PM - 1:30PM

5080 North Blackstone Avenue, Fresno, CA 93711

A discussion of the history of the olive oil industry in California, which dates back to the 18th century, and a look at the industry today and its emergence as one of California's fastest growing specialty crops. Included will be a discussion of the California Olive Oil Council, a 501c6 trade organization, and the role it has played in establishing and enforcing quality standards for olive oil across the state. 

Lisa Pollack, Marketing Director, California Olive Oil Council

Lisa Pollack joined the California Olive Oil Council in 2013 and has since refined her ability to appreciate fresh, California extra virgin olive oil. As the marketing director, Lisa oversees the organization’s Seal Certification Program, which verifies the quality of all COOC members’ oil. Additionally, she works on marketing campaigns to promote California olive oil through educational seminars, trade shows and events. Lisa has a background working with nonprofits and also spent time abroad teaching in South Korea. Lisa harvested olives in New Zealand in 2013 and with this experience her allegiance to fresh, quality olive oil was born. 

Vincent Ricchiuti, Director of Operations, P-R Farms/ENZO Olive Oil Company

Vincent represents the fourth generation of his family farming in the heart of the San Joaquin Valley. P-R Farms, Inc. is the parent company of ENZO Olive Oil and Enzo’s Table, a retail farm market store. Vincent has taken on the leadership role in the milling and marketing of their premium estate grown organic extra virgin olive oil and serves as vice president on the COOC board of directors and marketing chair. 

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